OpenAI is entering the browser market (challenging Google Chrome) with “Atlas”, aiming to integrate AI agents directly into web browsing.
Making its popular AI chatbot a gateway to online searches could allow OpenAI, the world’s most valuable startup, to pull in more internet traffic and the revenue made from digital advertising. It could also further cut off the lifeblood of online publishers if ChatGPT so effectively feeds people summarized information that they stop exploring the internet and clicking on traditional web links.